Adapting to the Marketplace


The Wise Guide began as a resource for those adjusting to retirement and advanced stages of life. The free magazine then responded to reader requests and began to include resources for the adult children helping their parents navigate those same new stages in life.

The Wise Guide is once again responding to reader requests by adding resources for everyone seeking to live an healthy and informed life.

Smalltown Design has counted The Wise Guide as a client, partner and friend through all of theses growth stages. As part of the most recent adaptation, Smalltown Design is helping the Wise Guide begin to offer digital delivery options for their readers. 

Beginning with print ads in their publications, and continuing with email subscription, email newsletter options, and social media channels, the Wise Guide is once again meeting their readers where they are!     

The Wise Guide - Print Ad

The Wise Guide - Print Ad